Month: March 2018
Digital Marketing into Digital Community
DIGITAL MARKETING INTO DIGITAL COMMUNITY: PREPARING PEET’S FUTURES PART ONE: GO ASK ALEXA “Alexa where should I live?”That question, shouted at a little internet-connected microphone, seems more than a bit ridiculous. Why would anyone ever ask a device…
Read More »Now, Next, Never-never
NOW, NEXT, NEVER-NEVER NOW: EVERYBODY KNOWS Fourteen and a half years ago, I landed at Sydney Airport with a few suitcases and a lot of hope. Even before I got to my accommodation, the friend who picked me…
Read More »