Month: March 2018

Digital Marketing into Digital Community

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DIGITAL MARKETING INTO DIGITAL COMMUNITY: PREPARING PEET’S FUTURES PART ONE: GO ASK ALEXA “Alexa where should I live?”That question, shouted at a little internet-connected microphone, seems more than a bit ridiculous. Why would anyone ever ask a device…

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Now, Next, Never-never

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NOW, NEXT, NEVER-NEVER NOW: EVERYBODY KNOWS Fourteen and a half years ago, I landed at Sydney Airport with a few suitcases and a lot of hope. Even before I got to my accommodation, the friend who picked me…

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