Tag: Alexa

Digital Marketing into Digital Community

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DIGITAL MARKETING INTO DIGITAL COMMUNITY: PREPARING PEET’S FUTURES PART ONE: GO ASK ALEXA “Alexa where should I live?”That question, shouted at a little internet-connected microphone, seems more than a bit ridiculous. Why would anyone ever ask a device…

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Intention Attention: Relationships, Voices and Tokens

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INTENTION ATTENTION: RELATIONSHIPS, VOICES AND TOKENS   PART ONE: MOTHER ALEXA When you were very small – before you could even crawl – you could only bawl and any time you had a need. Hungry, cold, tired –…

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